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Design as Evidence

Most design offices educate their clients about the value of design. They usually do this by showing an example of non-design. The first image that serves to illustrate their point shows a homemade wooden sign that is put in front of a farmhouse. The handpainted text on the sign shows a message: Fresh eggs for sale! In the next slide we see the same sign in front of the farmhouse, but now the text on the sign has changed into: Jewellery shop. The difference is obvious. What is true in one context is false in another. Design serves to make things clear by creating a difference. Read more.

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